$49

Joonbyrd’s packaging is irreverent, colorful, and cheeky (literally—if you pull the plastic bottom off the bottle, there’s a little illustration of a butt cheek, hehe). So it’s no surprise their fragrances are similar whimsical. The Big Time Longevity Body Wash plays on both a youthful and timeless olfactory palette, combining peach, banana, cacao, and tonka bean. There’s also something very aldehydic, soapy, and classically perfume-y that feels like an bottle of Chanel got mixed with something more youthful, à la the fruity and gourmand notes listed on-pack. It’s kind of an odd kaleidoscope of competing scents that somehow works for this very specific customer. To top if all off, Joonbyrd taps into longevity science, with bold clinical claims on barrier function and wrinkle depth reduction you don’t often find in bodycare. Buzzyworthy ingredients like plant-based NAD+, centella exosomes, and multi-molecular weight hyaluronic all make appearances. You can feel the quality in the texture and lather.
15 days ago
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