FLOW-STATE TONIC by AMA

AMA is a flow-state inducing drink with detoxified amanita mascaria extract. Google these magic mushrooms and you’ll see pics of a quintessential red capped fungus, complete with white speckles akin to Super Mario Bros. Somehow this coffee-alternative brand for daily, groovy, jitter-free focus has managed to purify the psychoactive properties of this quintessentially cartoony shroom, bottled it up, mixed with caffeine and L-theanine, all while preserving muscimol, a GABA-modulating compound that supports calm alertness. Their rebrand looks chic AF and most definitely evokes the chill, vibey flow the product helps support. Bravo, Jess (@brandperson) on the brand identity and go to market!